I don’t know how often I’ll do these, but here’s a few things going on today that I either talked about in the book, or you should just be paying attention to:

1. Facebook came out of a report today that essentially said social media marketers are doing it wrong. So pretty much, “Don’t blame us for why you don’t see any return in advertising on Facebook, blame the social media marketers.”

Facebook, for years, has used the social media marketers and provided them with case studies for them to use. So it’s kind of funny to watch them turn on those people in the run-up to their IPO to explain away why so many Facebook advertising campaigns are unsuccessful.

I know there’s no “good” or “bad” platforms, but Facebook as a company is incredibly hard to like. Especially when they’re doing everything they can to influence politicians to get what they want.

2. Tumblr, whose growth has pretty much been fueled by porn and spam, is now being sued for copyright violations involving … yup, porn.

I’ll give you a minute to pretend you’re shocked.

And while we’re linking from AdAge: I mention, briefly, in the book that Pepsi’s social media efforts, the thing they pinned most of their hopes on and demanded we acknowledge them for doing so, has failed horribly. How bad has it failed? They’re attempting to climb out of third place in terms of beverage sales by re-imagining the product.

3. Finally, if you were to put a gun to my head and tell me to identify the “bad guys” of the myth of social media, it’d be:

Cyber-Hipsters: Robert Scoble

Tech Blogs: Mashable

Marketers: Chris Brogan

Analysts: Jeremiah Owyang and the Altimeter Group

Companies: Facebook

Venture Capitalists: Marc Andreesen

That last one may need a little more explaining in the future, but for now let’s put it this way: Venture Capital and the current (second) Internet gold rush isn’t all it’s cracked up to be.