About B.J. Mendelson
B.J. Mendelson has contributed to The Huffington Post, CNN, MTV’s O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, and other national outlets. He currently contributes to SocialTimes and The Wall Street Journal’s Accelerators blog.
In the Fall of 2001, B.J. started a business at the age of eighteen, operating it out of his dorm room at Alfred State College. The business was called, “Earth’s Temporary Solution” and was a live entertainment business that booked concerts across New York and New Jersey.
In February of 2003, B.J.’s “Universal Break-up Card” was featured on BoingBoing, Fark, GorillaMask, College Humor, and many other websites. This would be the first of a long string of viral success for him which include helping to spread the game Humans Vs. Zombies, placing his cat in the 2007 YouTube / CNN Presidential election coverage, and getting a show syndicated into forty million homes on ABC.
In 2006, after a few years of getting emails asking how to make stuff “go viral”, B.J. took on clients in order to pay for his growing student loan debt.
B.J. is a graduate of the State University of New York at Potsdam where he completed a degree in Political Science and did some graduate work in Organizational Leadership. He is also the first student and youngest individual in the near 200 year history of SUNY Potsdam to create and endow a scholarship named for his grandfather, Oscar Cohen. The scholarship is given out each year to an incoming freshman or transfer student enrolled in the Music Business program at the world-renown Crane School of Music.
After college, B.J. was the architect of the wildly successful “High Five Tour” for Wounded Warriors Family Support, and wrote a syndicated college survival columnist with CBS College Sports. He has also been quoted and featured in Newsweek, The New York Times, The Los Angeles Times, Psychology Today, Smart Money Magazine, and other national and International outlets.
B.J. has talked about the myth of social media at such colleges as Columbia University and has given talks at the United Nations, the Word of Mouth Marketing Association Summit (WOMMA), South By Southwest, and Social Media Explore about the myth of social media. Each of B.J.’s presentations have received rave reviews, all of which you can read here.
His first book, Social Media Is Bullshit, was published by St. Martin’s Press on September 4th, 2012. You can see, hear, and watch all of the press coverage surrounding the book here. If you’d like to talk to B.J. for a story, you can send an email with PRESS in the subject line to BJ [A T] BJMendelson [D O T] com or call 518-832-9844.
B.J. Mendelson currently resides in New York and is working on his next book.