As part of the research for “The Internet is Magic” (the working title for my new book),  I made a goal of reading 200 books in 2017 and publishing my notes as  I go. Back when I was working on “Social Media is Bullshit”, I put all my notes in, which Yahoo! then purchased and basically killed. And since you all can’t access my Evernote account, this seemed like a good way to share my research for the new book in a way that’s fun and beneficial to you.

You Should Know

Not every book is going to get a write-up. If I think it sucked, I’m going to finish reading it but skip the write-up.

Books in bold are books I think you should purchase for your own purposes.

Note: I did not do a write-up for Tools of Titans because I took waaaaaay too many notes. The book is great. You should buy a copy and read it once a year.

I also skipped doing notes for the audio books because I was listening to them, usually, at times where my notebook was not handy. Time permitting, I may buy the print editions and circle back to them later.

The Book List

  1. The 22 Immutable Laws of Marketing
  2. Grinding It Out
  3. The Passion Conversation
  4. The Console Wars
  5. The Face-to-Face Book
  6. The Obstacle is the Way (Audio)
  7. Mastery (Audio)
  8. Tools of Titans
  9. The Subtle Art of Not Giving A Fuck (Audio)
  10. Extreme Ownership (Audio)
  11. Start With Why
  12. Sam Walton: Made in America
  13. Word of Mouth Marketing
  14. Straight Talk About Public Relations
  15. Never Split The Difference (Audio)
  16. Known (Audio)
  17. The Rebel’s Guide to Email Marketing

Other Books


Bonus: Documentaries

The following are documentaries I watched during the research phase for “The Internet is Magic”.  They may or may not get referenced in the book.

  1. Some Kind of Monster
  2. Life Itself
  3. Rush: Beyond the Lighted Stage
  4. For the Love of Spock