Author B.J. Mendelson shares his notes on “The Passion Conversation”, a great introductory book on Word of Mouth Marketing.
B.J. Mendelson recaps some of the important lessons to be learned from McDonalds founder, Ray Kroc, and his book, “Grinding It Out”.
B.J. Mendelson shares his notes from the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout.
Ever wanted to write your own book? Read this first. Also inside: An update on Social Media is Bullshit Part 2
A sequel to the 2012 hit, “Social Media is Bullshit” is on its way. Here’s the latest.
B.J. Mendelson is getting ready to run for office and stop President Trump.
I’ve been in a funk recently. I made the classic mistake of getting excited about a couple of […]
Author B.J. Mendelson is back with a new project: Writing funny summaries of business books.