B.J. Mendelson answers a question from Quora about how to make an app go viral in this day and age.
A VC-based San Francisco startup wants B.J. Mendelson to tweet about them. This is his reply.
B.J. Mendelson shares his notes from Ed Keller and Brad Fay’s word of mouth marketing book, “The Face-to-Face Book”.
Comedian Rosie Tran joins B.J. Mendelson to talk about the best advice she’s ever received and whether or not LA is the land of serial killers and candy.
We’re back again with another collection of book notes. I’ll be cranking these out as I continue doing […]
On 15 Minutes with B.J. Mendelson, B.J. interviews small business marketing extraordinaire, Jason Falls
Author B.J. Mendelson shares his notes on “The Passion Conversation”, a great introductory book on Word of Mouth Marketing.
B.J. Mendelson recaps some of the important lessons to be learned from McDonalds founder, Ray Kroc, and his book, “Grinding It Out”.
B.J. Mendelson shares his notes from the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout.
Ever wanted to write your own book? Read this first. Also inside: An update on Social Media is Bullshit Part 2