In-Store Tracking

In-Store Tracking

00:00 / 00:11:01

What does it look like when brick and mortar stores violate your privacy? How can retail stores use information like your phone number or data about how you move through a store? In this episode, I’ll talk about how retail stores are collecting and using data about their customers and give you some tips for how to prevent them from doing this if you don’t want them to.

Highlights of today’s episode include:

  • How your phone’s Wifi broadcasts your location and phone number to other Wifi networks
  • How stores can use the movements of their customers through the store to help them determine store layouts
  • The possibility of stores sending push notifications to customers while they’re shopping – or even before they decide to go to the store
  • Why you should consider turning your location settings, Wifi, and Bluetooth off before going shopping

Links and Resources:

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