To inquire about having B.J. speak at your event, email BJ@BJMendelson.com with “Speaking” in the subject line, or call 646-331-8341
Just for fun, I wrote this page as an FAQ. Even though I’ve been represented in the past by larger speakers bureaus like Macmillan, all of my presentations since 2012 have been booked through me directly.
I’d like to think that happens because my audience feels a closer connection with me than most speakers and authors. So, for that reason, I’ve put everything you need to know on this page about having me speak at your next event.
If I was an asshole, I’d say “because I wrote a book that was absolutely right on (almost) everything involving marketing and advertising on the Internet back in 2012.” Today, I spend a whole lot of time trying not to say, “I told you so” with each new story about the ineffectiveness of Facebook advertising, the creepiness of Google, and how the same tactics and advice being peddled by today’s marketing gurus is no different than what you could have found back in 1923.
But I’m not an asshole.
So why book me? Don’t let the poor quality video footage fool you (that’s totally my fault, no one else’s), since 2012 I’ve traveled all over the world and received standing ovations and spoke in front of standing room only crowds. Everyone leaves feeling happy, entertained, and more knowledgeable than they were before about the Internet, the ramifications of where our obsession with technology is taking us, and how to promote yourself (or your business/organization) in a world populated by irrational people and robots.
There’s also a lot of jokes and swearing. Sometimes by me, sometimes by the audience when I do a Q&A at the end of the presentation and they express their frustration about how they’ve been fooled and mislead by Big Tech and some bad actors in the advertising and marketing industries. I don’t apologize for the swearing. If you have an issue with four-letter words, I’m not your huckleberry. My attitude is, if you’re not laughing, you’re not learning.
I’ve written three books, including the best-seller “Social Media is Bullshit” from St. Martin’s Press, and the forthcoming “The End of Privacy.” All I do is write, so I have nothing to sell you from the stage. I don’t do consulting, and I typically give away free copies of my books at these speaking events when I can. So my only intention here is to help educate, and entertain, your audience to the point where they feel empowered to act immediately following one of my presentations.
Where Have You Presented Before?
Colleges: UAlbany, University at Buffalo, Marist College, St. John’s University, SUNY Potsdam, Columbia College, Columbia University, Alfred State College, Illinois State University, Bradley University, and NYU.
Conferences: National Automotive Dealers Association (NADA) Convention & Expo, Social Media Explore: Portland, AllTwitter Marketing Conference, the Word Of Mouth Marketing Summit, the National College Media Association Summit, the Associate Collegiate Press Conference: San Francisco, Social Media Week: Chicago, CBCCon, The Do Lectures (U.K.), Digital Dealer, R.O.A.D. in Moscow, The National Association of Government Communicators, and South By Southwest Interactive.
Other Exciting Places: Subaru North America, #AmtrakLive, and The United Nations.
What Do You Speak About?
I’ve never given the same presentation twice, so every presentation feels and seems unique because they are. That said, it doesn’t matter who the audience is (B2C, B2B, Marketing, Sales, Leadership, college students, or the general public), I optimize everything that I can for that specific audience in that specific city for that specific conference.
Typically I’m asked to speak about three things, so I have a quick break down of those topics here: Leadership and management (Don’t Be Evil), Technology and its impact on society (The End of Privacy), and marketing (Social Media Is Bullshit.)
Topic 1: Don’t Be Evil: How To Manage Everyone (Including Yourself)
Topic 2: A Simple Way To Get Our Privacy Back
Topic 3: If Social Media Is Bullshit, What Should I Be Doing Instead?
Topic 4: XR: What Virtual and Augmented Reality Really Means for Marketing and Advertising
Do You Charge a Speaker’s Fee?
Yes. I spent five years on the road, living out of hotel rooms and traveling around the world while speaking for free to anyone and everyone I could. I can’t do that anymore.
While I enjoyed that lifestyle, I do want kids, a family, and to write more comic books. So here’s the deal:
If you are a college or university, there is no speaking fee. If I’m in town, I’ll speak for free. If I’m not, or not able to travel due to health issues, I am happy to speak (digitally) to the class for free.
For everyone else, I do charge a flat fee that is meant to cover everything on my end including travel and lodging.
Anything Else I Should Know?
Nah. This is the big stuff.