Author B.J. Mendelson shares the only two things you should care about in determining the success of a marketing campaign.
Author B.J. Mendelson talks about doing the obvious thing and talking to your customers. Something little practiced today.
Author B.J. Mendelson breaks down the only metrics that should matter in your marketing campaign.
Author B.J. Mendelson talks about the most frequent problem he encounters with clients: Not knowing what they want.
Did you ever notice how everything on the Internet sounds the same? B.J. Mendelson did. Here’s what we can do about it.
B.J. Mendelson answers a question from Quora about how to make an app go viral in this day and age.
B.J. Mendelson shares his notes from Ed Keller and Brad Fay’s word of mouth marketing book, “The Face-to-Face Book”.
We’re back again with another collection of book notes. I’ll be cranking these out as I continue doing […]
Author B.J. Mendelson shares his notes on “The Passion Conversation”, a great introductory book on Word of Mouth Marketing.
B.J. Mendelson shares his notes from the book “The 22 Immutable Laws of Marketing” by Al Ries and Jack Trout.