About

The Illustrated BJ Mendelson

I created audience development strategies for entertainment and media companies, consumer brands, technology businesses, and nonprofits, including Airbnb, Verizon, Amtrak, and NBC. My multiplatform expertise in content, research, social media, marketing, and events elevates brand awareness, engagement, loyalty, and revenue.

Earlier in my career, I played a key role in company and industry firsts in audience development, earning the “Mr. Viral” moniker with early successes. In 2012, I shared these experiences in my book, Social Media Is Bullshit, giving companies an inside look at how social media can, and can’t, build a business. The book was translated into Russian, Spanish, Polish, and Chinese editions.

In 2018, my second book “The End of Privacy” was published in multiple formats, including a popular audio edition, narrated by Roger Wayne. Wayne previously did the narration for the worldwide smash hit, “The Subtle Art of Not Giving a Fuck”.

I have launched and managed national tours to raise awareness for breast cancer and wounded warrior support organizations. I created and executed a social media campaign that succeeded in moving a public-access television series to nationwide syndication on ABC. And I’m a frequent guest speaker at conferences around the world, sharing social media and audience development strategies to serve organizations, consumers, and the greater good.

This is my personal website. So you can find my non-marketing-related stuff here like my unofficial She-Hulk comic and my TV scripts.