B.J. Mendelson, is a keynote speaker, author, and comic book writer. His books include Social Media Is Bullshit from St. Martin’s Press and Privacy: And How We Can Get It Back from Curious Reads. His comic books include Vengeance, Nevada and A National Story of Minor Significance.
Mendelson first received attention in the late 2000s for turning his financial struggles during The Great Recession into media coverage with appearances in The New York Times, Newsweek, The Los Angeles Times, and others.
After building an unsuccessful national breast cancer outreach tour around the advice given by prominent social media marketers — and subsequent success in doing the same tour again the following year by doing the exact opposite of their advice — B.J. went on to write a book called Social Media Is Bullshit based on his experience. He later earned additional media attention for frequently taking on prominent social media experts and companies.
Since 2012, B.J. Mendelson has made presentations at the National Automotive Dealers Association Conference, Florida SuperCon, South By Southwest, Social Media Week: Chicago, The Do Lectures in the U.K., R.O.A.D. in Moscow, the Word of Mouth Marketing Association Summit, Social Media Explore, and various other events to talk about the many myths peddled by social media marketers and what really works when it comes to marketing and advertising.
He appeared at the United Nations to debate the ambassador to Pakistan, Abdullah Hussain Haroon, about the effects of social media on society and its involvement in political revolutions. Mendelson has also appeared on MSNBC, CNBC, CNN, Yahoo! News, the CBC, TechCrunch, The Huffington Post, and numerous other national outlets to talk about these myths and who actually benefits from the hype.
If you want to check out the comic, Vengeance, Nevada, you can purchase it here on Comixology.